SOUTH CENTRAL CHAPTER OF ASID presents AN ARKANSAS FEATURE:
PRODUCT RUNWAY
The South Central Chapter’s Product Runway is an avant-garde couture fashion design competition with a bit of a twist. Product Runway, influenced by the concept of the hit realty TV show Project Runway, is one of a handful of fashion shows of its kind in the country. Product Runway puts teams of interior design & architecture professionals and students in a fashion design competition, creating handmade garments out of standard architectural finish materials such as glass, tile, wallcovering, carpet, wood, etc. Product Runway challenges participants to channel their design experience to create unique, hand-made runway garments using the materials provided by their Garment Label Sponsors (ASID Industry Partners) within a specified period of time. The culmination of these efforts will be a runway fashion show where the garments will be modeled by one member of the design team and a set of judges will score teams/garments.
This year’s theme takes us back in history 100 years to
“THE ROARING 20’s”
|
|
|
THE ROARING 20’s was a period in American history of dramatic social, economic, and political change, along with profound cultural conflicts. For many Americans, the growth of cities, the rise of a consumer culture, the upsurge of mass entertainment, and the so-called "revolution in morals and manners" represented liberation from the restrictions of the country's Victorian past. Gender roles, hair styles, and dress all changed profoundly during the 1920s. The nation’s total wealth more than doubled between 1920 and 1929, and gross national product expanded by 40 percent from 1922 to 1929. This economic engine swept many Americans into an affluent “consumer culture” in which people nationwide saw the same advertisements, bought the same goods, listened to the same music and did the same dances. Many Americans, however, were uncomfortable with this racy urban lifestyle, and the decade of Prohibition brought more conflict than celebration. But for some, the Jazz Age of the 1920s roared loud and long, until the excesses of the Roaring Twenties came crashing down as the economy tanked at the decade’s end.
This year’s garment themes are based on notable events during or stages of the 1920’s and provide a basis for which the design teams can derive color, texture, pattern, and scale inspiration – just to name a few!
Teams will work with their Garment Label Sponsors to select materials that will best reflect their theme.
Product Runway was designed to promote ASID & its members, showcase design talent & construction materials, and give back to the local community. Part of this year’s proceeds will go to two (2) NWA charities: The NWA Food Bank and Magdalene House. This event also provides a great opportunity for design professionals and vendors to work together in a creative and fun way. Ticket sales for the runway show will be open to the public.
This year’s garment themes are based on notable events during or stages of the 1920’s and provide a basis for which the design teams can derive color, texture, pattern, and scale inspiration – just to name a few!
Teams will work with their Garment Label Sponsors to select materials that will best reflect their theme.
Product Runway was designed to promote ASID & its members, showcase design talent & construction materials, and give back to the local community. Part of this year’s proceeds will go to two (2) NWA charities: The NWA Food Bank and Magdalene House. This event also provides a great opportunity for design professionals and vendors to work together in a creative and fun way. Ticket sales for the runway show will be open to the public.
|
|
SPONSORS - DO YOU WANT TO PARTICIPATE?
