SOUTH CENTRAL CHAPTER OF ASID presents AN NWA FEATURE:
Welcome to NWA’s first annual production of Product Runway!
Product Runway is an avant-garde couture fashion design competition with a bit of a twist.
ASID South Central Chapter Product Runway, influenced by the concept of the hit realty TV show Project Runway, is one of a handful of fashion shows of its kind in the country. Product Runway puts teams of interior design and architecture professionals and students in a fashion design competition, creating handmade garments out of standard architectural finish materials such as glass, tile, carpet and wood.
The culmination of the competition will be a runway show TO DIE FOR...
PREPARE FOR... FRIGHT NIGHT!
Product Runway challenges participants to channel their design experience to create
hand-made runway garments using materials provided by their garment labels (industry partners). Apropos of our Friday the 13th event date, each ASID Product Runway design team will be assigned an iconic horror movie genre that will inspire their creations.
The challenge is to work with industry manufacturers and representatives to create their garments in their assigned theme within a 9 week period.
The culmination of these efforts will be modeled by one member of the design team
at our spectacular runway show finale. The fashions will be judged on their design, craftsmanship, construction, and relevance to their assigned theme.
We cannot wait to see the South Central Chapter KILL IT!